Mobile Analytics – Native, Web, Hybrid

Last week I had a discussion with my colleagues over @Scamander during one of our Tech Sessions. The subject was (Oracle) Mobile Analytics, which is one of the Big Data and Analytics Top Ten Trends for 2014. During the discussion we were discussing the difference between Native Apps and Web Apps and the necessity of a Native App when you can built / use  a Web App. Because of a time constraint we were not able to finish our discussion.

My colleague; Daoud Urdu pointed me to the following presentation; ‘HTML5 and the Journey to the Modern and Mobile Web‘. This gives some valuable background to Mobile Application Development.